Question 1

What is a cloud kitchen?

Accepted Answer

A cloud kitchen is a kitchen with no dining room that focuses solely on delivery and takeout orders. Because it doesn't need a large dining room for guests, a waitstaff, or high street-front rent, it can be set up in far less space and with a far smaller investment than a traditional restaurant. Orders come in through delivery platforms such as Yemeksepeti, Getir, Trendyol GO, and Migros Yemek.

Question 2

How is a cloud kitchen franchise different from a traditional restaurant franchise?

Accepted Answer

The core difference is scale and speed. A traditional restaurant franchise requires 200-300 m² of space, 8-15 employees, and an investment of ₺4-10 million; opening takes 8-12 weeks, and earning back the investment can take as long as 36-48 months. With the Mizanplus Franchise Model, you start selling within 3 weeks with 80-100 m², 3-5 employees, and an investment of ₺1-1.5 million. And instead of a single brand, you run 24 brands out of the same kitchen.

Question 3

How do you run more than 30 brands out of a single kitchen at the same time?

Accepted Answer

Our brands' recipes are built on a shared production and supply infrastructure. Because products are prepared at our central production facility and shipped to you, you can serve dozens of brands from your kitchen with the same equipment and the same team. Each brand appears as a separate restaurant on the delivery platforms, so with a single investment you sell across many categories at once, from burgers to mantı and from crispy chicken to desserts.

Question 4

What is the Shop-in-Shop model, and who is it for?

Accepted Answer

It's the model we developed for investors who already run an operating business. You start running 8-10 Mizanplus brands from a 10-15 m² section of your existing kitchen, usually without any additional equipment investment. It requires an investment of around ₺300,000-400,000, runs with 1 additional employee, and you start selling within 2 weeks. You add a new revenue stream to your business without putting your own operation on hold.

Question 5

Which model is right for me: Shop-in-Shop or the Full Cloud Kitchen Franchise?

Accepted Answer

If you already have an operating business — a restaurant, café, bakery, or snack bar — Shop-in-Shop lets you put your existing setup to work and get started quickly with a low investment. If you're planning an investment from scratch, the Full Cloud Kitchen Franchise model lets you build your own independent business with a wider brand portfolio and higher capacity. In our first meeting, we look at your investment budget and your target area together and pin down which one makes more sense for you.

Question 6

Can I work with Mizanplus if I don't own a business?

Accepted Answer

Absolutely. With our cloud kitchen franchise model, we find a new shop together, and we're with you at every step of becoming a Mizanplus franchisee from scratch.

Question 7

How much investment does a cloud kitchen franchise require?

Accepted Answer

The Full Cloud Kitchen Franchise model requires an investment of ₺1-1.5 million; the Shop-in-Shop model requires ₺300,000-400,000. Monthly rent for the franchise model is budgeted at around ₺30,000-60,000; with Shop-in-Shop, there's no additional rent beyond what you already pay for your existing business. Your specific investment plan is finalized based on the location and the model you choose.

Question 8

What does the investment cover?

Accepted Answer

The investment covers every cost of opening your business, including kitchen equipment, opening inventory, marketing spend on the delivery platforms in the first few months, and training and setup costs. The amount can vary depending on the current condition of the location; we put together your specific investment plan with you once the location is confirmed.

Question 9

How long will it take to earn back my investment?

Accepted Answer

We project 12-18 months for the Full Cloud Kitchen Franchise model and 6-8 months for the Shop-in-Shop model. With traditional franchise models, it takes 36-48 months. These ranges vary with the location's order potential, operational efficiency, and how the brands perform in the area.

Question 10

What's the profit margin?

Accepted Answer

Our model projects a potential gross profit of 30%. Net profitability varies with location, order volume, platform commissions, and operating expenses. At the business plan presentation stage, we work with you on a concrete income-and-expense projection for your area.

Question 11

Do I pay a royalty?

Accepted Answer

Yes. We charge a small royalty, a share of revenue, to strengthen our brands and to serve both our franchisees and end customers better. You can reduce that share significantly through your performance: when you deliver high order volume, high customer satisfaction, and a low cancellation rate, the rate you pay drops noticeably. In other words, a well-run operation translates directly into your profitability.

Question 12

Do Mizanplus brands get any advantage on platform commissions?

Accepted Answer

Yes. We have special corporate-level agreements with the major online ordering platforms, including Yemeksepeti, Trendyol Yemek, GetirYemek, and Migros Yemek. The favorable commission rates and special marketing agreements we secure on behalf of our locations lower your cost per order and directly increase your business's profitability.

Question 13

How long is the franchise agreement?

Accepted Answer

Our franchise agreement has a standard term of one year and renews automatically every year.

Question 14

If I already run an active business, will I need to invest in additional equipment?

Accepted Answer

With our Shop-in-Shop model, you usually don't need to make any additional investment; your existing kitchen setup is used as is. To find out exactly what applies to your business, get in touch with our team.

Question 15

How many square meters does the shop need to be, and what features should it have?

Accepted Answer

For the Full Cloud Kitchen Franchise model, a minimum net shop area of 80-100 m² is enough. Since we don't offer dine-in service, there's no need for the 200-300 m² spaces and high rents that traditional restaurants require. On the technical side, we look for three-phase power that can support a high installed load, a natural gas line, and a flue/ventilation outlet that meets commercial kitchen standards. With the Shop-in-Shop model, setting aside 10-15 m² in your already-operating kitchen is enough to get started.

Question 16

What equipment is required at a location?

Accepted Answer

Our locations follow a standard equipment list designed so that operations run completely, quickly, and hygienically. The core equipment at your location is a grill, a fryer, a range, and +4°C and -18°C refrigeration units. The detailed equipment list is shared later in the process.

Question 17

Do I source the kitchen equipment myself, or do you provide it?

Accepted Answer

All equipment is specified to Mizanplus Kitchens standards for product quality and consistency. You can buy it at favorable prices, with the benefit of bulk purchasing, through the main suppliers we have agreements with, or you can leave the installation entirely to our headquarters as part of our turnkey franchise package.

Question 18

Do I find the shop, or do you?

Accepted Answer

We find it together. We analyze potential areas with our proprietary software and review the locations in our growth plan alongside the alternatives you propose. We choose the best spot jointly, based on delivery area, order potential, and operational suitability.

Question 19

Do I need to be on a main street or in a high-traffic spot?

Accepted Answer

No. Because orders come in through delivery platforms, you don't need storefront foot traffic. What matters is being close to your target delivery area in terms of courier travel time. This is one of the biggest cost advantages of the cloud kitchen model: you reach the same customers without paying high-street rent.

Question 20

Which cities do you offer franchises in?

Accepted Answer

We offer franchises in all 81 provinces of Türkiye. Wherever you are, we'll review your application and analyze your area's order potential with you.

Question 21

Who is responsible for licenses, business registration, and food permits?

Accepted Answer

Because you are the location's official operator, licenses, business registration, and official food-related permits are your responsibility. But you won't be on your own: we provide the guidance and support you need on which documents to obtain, where, and how.

Question 22

Do I need kitchen experience or a background in running restaurants?

Accepted Answer

No, you don't need experience in gastronomy or restaurant management. A significant share of our franchisees are investors entering the industry for the first time. Thanks to our optimized kitchen processes, standardized recipes, and comprehensive training, you can manage the system easily. Our one-week training program takes you through recipes, using the Paket Master software, customer communication, and order and dispatch processes from start to finish. And during the candidate process, you get to spend a day in a working Mizanplus kitchen and see firsthand how operations run.

Question 23

Do I need to hire a chef?

Accepted Answer

No. Because our products are prepared at our central production facility and shipped to you, nothing in your kitchen requires professional culinary skills. Your team handles the final prep, cooking, and packaging steps according to set recipes and portion weights. This lowers staff costs and eliminates the risk of the flavor standard varying from cook to cook.

Question 24

How many employees will I need?

Accepted Answer

The Full Cloud Kitchen Franchise model needs 3-5 employees. With Shop-in-Shop, 1 additional employee is usually enough. A traditional restaurant franchise needs 8-15 people.

Question 25

Do you help with finding and training staff?

Accepted Answer

Yes. We guide you on how to find the right people and share our experience throughout the hiring process. Training for the team you hire is also carried out with our support: your team is trained to Mizanplus standards, including recipes, operating standards, and software use.

Question 26

Do I have to be on site running the business, or can I manage it remotely?

Accepted Answer

Our model reaches its highest efficiency and profitability with investors who are actively on site at their location. That said, you're not required to be at your location to manage operations. With our Paket Master platform, you can track orders, stock levels, and sales reports live, in real time, from wherever you are. Day-to-day kitchen and delivery operations are handled by your professional team, trained by us.

Question 27

What will my operating hours be?

Accepted Answer

We set your operating hours together based on your location. In general, we expect you to be open at least 12 hours a day, 6 days a week; that's the minimum schedule needed to cover all the peak hours for delivery demand.

Question 28

How are products delivered to me, and how often?

Accepted Answer

Products reach your business in shipments at least once a week, with shelf lives ranging from 21 days to 6 months. Our AI-powered supply system analyzes your order history to forecast what you'll need, minimizing the risk of both overstock and running out.

Question 29

Which delivery platforms are you integrated with?

Accepted Answer

Paket Master integrates with GetirYemek, Yemeksepeti, Trendyol GO, and Migros Yemek. Orders from every platform come into a single screen, and your menu updates sync to the platforms instantly.

Question 30

Do I have to apply to platforms like Yemeksepeti, Getir, and Trendyol myself?

Accepted Answer

No. Mizanplus handles all platform applications and platform management on your behalf. Our specialist teams train you on the tasks that are yours to handle, and our team is with you every step of the way.

Question 31

Do you provide courier support once we take on your brands?

Accepted Answer

Yes. We support you both in using the delivery platforms' own couriers and in working with the courier companies we have agreements with.

Question 32

Will I need to use a software system to receive orders for your brands at my existing shop?

Accepted Answer

Yes. We work with Paket Master, one of Türkiye's most advanced cloud kitchen and supply management systems; you manage all your orders, your menu, and your inventory from a single screen.

Question 33

Do you accept returns on the products you send me?

Accepted Answer

Our products reach you in shipments at least once a week, with shelf lives ranging from 21 days to 6 months. Thanks to our AI-powered supply system, we keep waste to a minimum. If there's a problem caused by production or shipping, you can return the products easily.

Question 34

Can I also sell your products to dine-in customers at my existing shop?

Accepted Answer

Absolutely. You can offer our products for takeout orders and, where circumstances allow, to your dine-in customers as well.

Question 35

Can I have my own brand within the cloud kitchen franchise system?

Accepted Answer

In the cloud kitchen franchise system, you take on the management of 24 brands developed around market dynamics. That way, you don't have to deal with the challenge of building and growing a brand from scratch.

Question 36

Do I choose which brands I operate?

Accepted Answer

The brand lineup is set as standard according to the model you choose. In the Full Cloud Kitchen Franchise model, you run all 24 brands; in the Shop-in-Shop model, you run the set of brands suited to that model. Providing the portfolio as a whole lets you sell across different categories from the same kitchen and spread your order volume evenly throughout the day.

Question 37

Can I add my own items to the menu?

Accepted Answer

Our brands' menus are standardized and regularly updated by Mizanplus based on customer demand. Because menu development is handled centrally, the work of developing and testing products doesn't fall on you, and innovations that boost sales reach every location at the same time.

Question 38

Who sets prices and promotions?

Accepted Answer

Mizanplus sets sale prices and promotions. Pricing isn't fixed; it's updated dynamically with both customer satisfaction and franchisee profitability in mind. This keeps our brands competitive on the platforms, and all our franchisees work under the same pricing policy.

Question 39

Is there advertising and marketing for Mizanplus brands?

Accepted Answer

Yes. Mizanplus professionally runs national advertising campaigns, digital marketing, and social media management for its brands in-house. Franchisees are not charged any advertising contribution fee or marketing share for any of this brand awareness and customer acquisition work.

Question 40

Do you provide advertising and marketing support?

Accepted Answer

Yes, we offer comprehensive support on the advertising and marketing side. Your assigned account manager shares in-platform promotions, advertising opportunities, and marketing actions with you in real time and supports you in carrying them out.

Question 41

How long does it take from application to opening?

Accepted Answer

After you apply, the process moves through four steps: an in-person meeting, A Day in the Kitchen, site selection, and a business plan presentation. Once the agreement is signed, you start selling within 2 weeks with the Shop-in-Shop model or within 3 weeks with the Full Cloud Kitchen Franchise model. The total time depends on how long it takes to find a location.

Question 42

Is applying binding? Is there a fee?

Accepted Answer

No. Applying is completely free and doesn't commit you to anything. The application form is the first step, so we can get to know you and assess which model suits you. You reach the decision stage at the end of the four-step process, after we've finalized the business plan together.

Question 43

How soon will I hear back after applying?

Accepted Answer

Our team reviews your application and gets in touch with you within 24 hours.

Question 44

Do you accept applications from outside Türkiye?

Accepted Answer

We accept applications from all 81 provinces of Türkiye. Because we currently operate only in Türkiye, we can't consider applications from abroad yet.

Question 45

You commit to having me selling within 2 weeks with Shop-in-Shop and 3 weeks with the Full Cloud Kitchen Franchise. How long does training take?

Accepted Answer

Our training takes about one week in total. During that time, you receive detailed training on a wide range of topics, including recipes, the software we use, customer communication, and order and dispatch processes, and you come out ready to be a Mizanplus franchisee.

Frequently Asked Questions

The Model and Key Concepts

Investment and Finance

Location and Premises

Operations and Technology

Brands, Menu, and Pricing

Application Process and Training

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